London’s Pride reaches out to the high-end Travel sector
London Taxi PR has announced the launch of its latest campaign to promote the London licenced Taxi cab trade, with an advertisement and editorial within the leading Travel and lifestyle magazine, Inspired Travel.
This latest advertisement is one of a series of targeted media campaigns, which are being used by London Taxi PR to promote the benefits, advantages and safety of using the iconic London Taxi cabs to a wide audience.
Inspired Travel magazine is the lifestyle publication for those who travel frequently, whether for business or pleasure, and is described as the must read for the modern traveller. Its readership comprises of professional people, business travellers, retirees and families with a high disposable income. Inspired Travel and can be found in many of the major airline first class and business lounges, on board cruise ships, and is also delivered to the corporate offices of HSBC, Barclays, Deutsche Bank, Swiss RE, Bank of America, Lloyds Bank and Credit Suisse.
Established in March 2015 by two licenced London Taxi cab drivers of many years standing – Lee Sheppard and fellow cabbie Gary Long, London Taxi PR is seeking to raise awareness to the public, tourists and visitors to the capital by illustrating the advantages that can be provided by using the iconic London Taxi cabs. The Taxi cabs are affectionately known as London’s Pride, and this has been used to significant effect as a catch phrase in their campaign material.
All the campaigns and publicity that has so far been generated by the company has been funded by fellow London Taxi Cab drivers, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.
The aim of the campaigns, which have already achieved significant publicity, is to illustrate that licenced London Taxi cabs are not only safe, distinctive and instantly recognisable, and incredibly easy to hail, either by hailing or now through Taxi app, but that they also have a fantastic historic profile, dating all the way back to the 17th Century.
Since its launch, London Taxi PR has achieved the following campaign and promotional success stories; Rooftop advertisements that were provided by Verifone; two campaigns with British Airways involving advertising in their High Life magazine and posters in Terminal 5 Business Lounge, followed by an advertisement again in High Life; an advertising campaign in The London Magazine (high end property and residential title); a 3-month digital billboard campaign in conjunction with 8outdoor media, showcasing the London Taxi trade on three digital billboards in and around West London; and finally with Clear Channel which involved advertisements on phone boxes and digital pop up banners.
As result of their active campaigns and promotions, London Taxi PR has recently won the award for The Best Public Transport Promotions Group – England, in International Transport News – Air Transport Awards category for 2018, which underlines and acknowledges the significance of the work that they are doing in promoting their trade through the media and other outlets.
London Taxi PR. Passionate about promoting and preserving the iconic London Taxi trade and funded by London Taxi Cab drivers who care about their industry.