Our May 2021 campaign advertorial, Stay Safe & Healthy While Travelling, was printed as part of the Health Fitness & Wellbeing supplement within The Saturday Daily Mail on 29th May, (Bank Holiday weekend).
The Health Fitness & Wellbeing– was a feature supplement contained within in The Saturday Daily Mail which was packed with tips and inspiration to help improve wellbeing, fitness & health.
We wanted to get the message across about the importance of maintaining health & safety to the travelling public at this current time, emphasising the safety and features of using a licensed London Taxi as opposed to other modes of transport.
This latest campaign advertorial kept with the same distinctive imagery, reflective of the on-going Safe Travel Taxi Supersides campaign, which is still on many cabs having been successfully launched earlier last year, and this is important so that customers, the travelling public, can recognise the safety benefits of using all licensed Taxis, with their partitioned passenger compartment, sanitised interiors and contactless payment.
What we’ve done is on each occasion when a new advertorial opportunity has arisen is make sure the copy is adapted suitably to reflect the feature, whilst still containing the same effective messaging, albeit with subtle changes to suit the editorial content and guidelines.
Details of the circulation and distribution/reach are below.
- 300,000 printed copies (distributed within the London & Carlton regions)
- 210,000 Digital Copies (includes hyperlink)
A link to the feature is below