London Taxi PR (LTPR), an organisation which represents and promotes the interests of the Licensed London Taxi profession, has announced the launch of ‘Choose Taxi,’ its new customer focused campaign.
‘Choose Taxi’ has been launched to encourage people to use London Taxis more and is also in response to the numerous recent media headlines falsely predicting the London Taxi profession’s imminent demise. The aim is for the campaign to be one that customers can relate to and interact and engage with, in the hope that it will not only generate more business for London Taxi drivers but also be a campaign that has a fun feel to it.
With regards to this, London Taxi PR has produced T-shirts which have a throwback feel to the eighties on them, bearing the campaign slogan, ‘Choose Taxi,’ the T-shirts have been designed to be reminiscent of Katherine Hamnett’s ‘Choose Life’ ones that were produced for the pop group Wham. The hashtag #ChooseTaxi is also being used in conjunction with any social media posts on respective platforms.
“Anyone that sees the T-shirts and the slogan will be reminded of that design, and we wanted to keep it simple but also make it stand out and be something that everyone across the profession can hopefully get on board with, as we all want to encourage more people to use London Taxis,” said Andy Scott, PR and Communications spokesperson for London Taxi PR.
“To help promote the campaign we have had a number of banner advertisements designed and are also in the middle of negotiating a six-month commercial radio deal which will hopefully help to spread the word.”
The campaign was launched with the assistance of renowned author and journalist, Tony Parsons, a keen supporter, and advocate of London Taxis, as well as the Centreforce radio team, who also kindly displayed the T-shirts.
“We hope more celebrities will endorse the campaign, and also that those within the profession, the drivers, fleet owners, Shelter keepers etc will also get on board and help create a buzz about it. And yes the T-shirts are for sale to anyone who wants one, just drop us a line and we will get back to you with all the relevant details,” Andy concluded.
Since their formation, London Taxi PR has undertaken a series of targeted media campaigns, which are being used to promote the benefits, advantages, and safety of using the iconic licensed London Taxi service to a wide audience.
All the campaigns and publicity that has so far been generated by the company has been funded by fellow London Taxi drivers and businesses within the profession, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.
London Taxi PR. Passionate about promoting and preserving the iconic London Taxi trade and funded by London Taxi drivers and businesses who care about their industry.
For more information on London Taxi PR and their campaigns, plus details on how to become either an individual or a business supporter, please visit their website http://londontaxipr.com