London Taxi PR (LTPR), an organisation which represents and promotes the interests of the Licensed London Taxi profession, has announced that ‘Choose Taxi,’ its new customer focused campaign, is now going live on commercial radio station, Centreforce 883 Radio, with a six-month advertising deal having been agreed, thanks to support from AScotts Group, the UK’s only fully independent LEVC electric sales and warranty dealer, and London’s largest independent Taxi dealer.
The six-month Centreforce deal, which commenced at the beginning of July, includes a number of exclusive items for London Taxi PR, including a – 30 Second Advert to be played every 2nd hour- up to 12 times per day across the six-month period; Weekly Premium DJ Show sponsorship – with a Premium DJ show ensuring visibility to Centreforce’s engaged audience; and a number of other items and events that London Taxi PR and Centreforce will co-collaborate on.
“I cannot thank AScotts Group enough for their generous contribution, support, and encouragement in helping us to get this promotional deal done. Centreforce have also been great with their assistance and advice with what we can do, and hopefully achieve as part of this promotion,” said Andy Scott, PR, and Communications for London Taxi PR.
“With the help of the regular advertisement and other promotions and mentions of the Choose Taxi campaign, this will enable us to promote the profession and the use of London Taxis to a massive audience, with specific messages. It’s a win-win for us on many levels.”
Essex-based Centreforce 883 Radio is a global dance music radio station that is popular within the Taxi profession community. Available on DAB, online and app, Tune In and Freeview, Centreforce is seen as the go to station for events and music, and broadcasts to over 16million listeners in 192 countries worldwide.
‘Choose Taxi’ has been launched to encourage the travelling public to use London Taxis more and is also in response to the numerous recent media headlines falsely predicting the London Taxi profession’s imminent demise. The aim is for the campaign to be one that customers can relate to and interact and engage with, in the hope that it will not only generate more business for London Taxi drivers but also be a campaign that has a fun feel to it.
With regards to this, London Taxi PR has produced T-shirts which have a throwback feel to the eighties on them, bearing the campaign slogan, ‘Choose Taxi.’
The T-shirts have been designed to be reminiscent of Katherine Hamnett’s ‘Choose Life’ ones that were produced for the pop group Wham. The hashtag #ChooseTaxi is also being used in conjunction with any social media posts on respective platforms.
The campaign was launched with the assistance of renowned author and journalist, Tony Parsons, a keen supporter, and advocate of London Taxis, and has since seen the likes of TV personalities such as George Clarke, Nick Knowles and Cliff Parisi wearing them, along with entrepreneur Chris Davies and Deano from the band The Rifles, as well as several Taxi drivers and a Cabmen’s Shelter Keeper.
Since their formation, London Taxi PR has undertaken a series of targeted media campaigns, which are being used to promote the benefits, advantages, and safety of using the iconic licensed London Taxi service to a wide audience.
All the campaigns and publicity that has so far been generated by the company has been funded by fellow London Taxi drivers and businesses within the profession, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.
London Taxi PR. Passionate about promoting and preserving the iconic London Taxi trade and funded by London Taxi drivers and businesses who care about their industry.
For more information on London Taxi PR and their campaigns, plus details on how to become either an individual or a business supporter, please visit their website http://londontaxipr.com
Centreforce 883 Radio can be found on 88.3 DAB and at https://centreforceradio.com