The Knowledge campaign

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London Taxi PR launches ‘The Knowledge’ campaign

London Taxi PR is delighted to announce that it is launching a new campaign this month (July), titled ‘The Knowledge’ – Become a London Taxi Driver, this will promote, signing up to The Knowledge, the infamous Test each applicant must pass to become a licensed London Taxi driver.

The campaign also highlights that ‘The Knowledge’ is in fact inclusive and open to all, regardless of their gender, religion or ethnicity.

All images used in the campaign have been provided by Terry Gibbins, a passionate & Proud London Taxi driver and Photographer, who has been photographing drivers for several months. He came to London Taxi PR with the idea for a campaign.

Once again London Taxi PR have teamed up with 8 outdoor media who will provide 29 large format digital billboards across Central London. The campaign which will run for a month, will feature London Taxi drivers of all genders and ethnic origin, which reflect the current diversity within the trade, with the headline “I did it, so can you”.

The aim of the campaign is to encourage more people to sign up to do ‘The Knowledge’ & become a London Taxi driver. We believe the job offers great opportunities for all who are prepared to put in the work and meet the high standards required of the profession to be a licensed London Taxi driver.

For more information on ‘The Knowledge’ & signing up please go to tfl.gov.uk/knowledge