We are delighted to announce that with effect from Midnight on Sunday 22nd April, our largest campaign to date will launch across Central London, spanning North, South, East and West, involving street level advertisements at some 80 Bus Stop sites in conjunction with JCDecaux UK
The poster advertisements will be clearly visible both day and night, so will be fully illuminated, and will contain the headline, ‘Hail a Ride in London’s Pride’, and our #lookforthelight, from which we are aiming to gain as much social media activity as possible.
The posters are six-sheet in size and will be a mixture of both static and scrolling. The viewing statistics that could be gained from a promotional campaign such as this are fantastic, with a possible 8million being a potential figure! Passengers, pedestrians and drive-by views will all be the footfall, with obviously a mixture of genres and age groups, so hence the advertisements have been produced to appeal to one and all. With the #lookforthelight we hope that this will reach out and appeal to the young and social media savvy, and thereby create additional footfall and hits to our website from which they can learn about our campaigns and the reasons behind it.
So, if you happen to spot one of our Bus Stop advertisements, feel free to #lookforthelight and its location. The more trending the better, and the more not only the public, but also the trade are aware of our presence and campaigns, the better it will be for us all.
After all, we ARE London’s Pride.