ON Monday 30th November we had an advertorial campaign article printed inside the Christmas in the Capital supplement supplied by the Evening Standard newspaper.
Taxi! – Travel safely this Christmas
At a time when current conditions underline the need for everyone to stay as safe as possible, particularly when travelling and using any element of transport for any reason, if you are going into town to celebrate Christmas and see the lights or get that last minute present for someone special, then the safer form of public transport is a London Taxi. Especially during the current on-going restrictions.
A London Taxi can take up to six passengers safely within their own partitioned compartment, door-to-door, unlike other modes of transport, providing a full London Taxi experience better than a ride with Father Christmas and his reindeer!
What’s more, London Taxis are the only 100% fully wheelchair accessible vehicles, are fully inclusive, have access to all areas and, due to the drivers being trained and professional with their undertaking of The Knowledge, have the ability to undertake more than route to get passengers to their intended destination. Helping to keep London moving safely at Christmas.
Being a company that aims to positively promote the Taxi profession as much as possible, London Taxi PR launched a Taxi super-sides advertising campaign earlier this year to convey a message of safety at a time when many people might have concerns about using public transport.
The campaign promotes several key safety aspects of travelling in a London Taxi:
● The safe partitioning and separation of the driver and passenger compartments by a partition, which has been a unique feature throughout London Taxi’s manufacturing history.
● The sanitisation of the interiors, which is being undertaken by cab drivers between passenger usage before and after every journey.
● The campaign message also reminds the public that all London Taxis provide contactless payment, so no need to handle cash. The choice of colours for the super-sides was also an important factor, not only for making the messaging stand out more, but also helping to make the Taxis more noticeable and visible when out on the streets.
The London Taxi PR campaign further emphasises and underlines the safety and trusted reputation of the licensed London Taxi profession, particularly during this festive period and at a time when many passengers are concerned for not only their health and well-being, but their safety, and quite rightly want to be reassured.
With a world-class reputation as the no.1 Taxi service, ALL of the London Taxi profession are ready and waiting to safely transport customers throughout Christmas providing the reassurances they need, now more than ever.
Have a very Happy Christmas and Stay Safe. Safer Journeys Save Lives.
For further information about London Taxi PR and their campaigns,
please click the link below for the digital edition of this supplement